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Serious Labs Opens New Training Centre and Wins Sullair Award

CICG client Serious Labs ( recently had two pieces of exciting news:

1) They opened a new training centre in Sherwood Park Alberta

2) They won a Sullar Top 2018 Award

You can read about it here!

Serious Labs Provides VR Simulation for United Rentals Training Centers

Source: RER Mag (

Serious Labs, market leader in virtual reality solutions for operator training of aerial work platforms, announces the extension of its partnership with United Rentals. The Virtual Reality simulator developed by Serious Labs is being deployed by United Rentals as part of its blended learning model for mobile elevated work platform operator certification courses. This model debuted Nov. 28 when United Rentals opened its first United Academy training center with VR simulation in Sherwood Park, Alberta, Canada, near Edmonton.

The new training center environment expands on the eLearning and in-person training options previously offered through United Academy. It incorporates VR simulation of MEWP operations from Serious Labs; VR simulation of crane operations from Industrial Training International; a computer lab; eLearning content that satisfies OSHA requirements; a digital training library; and hands-on training from United Rentals experts.

VR simulators provide the ability to practice skills in real-world situations before being tested on actual equipment. Simulators can improve motor skills, critical thinking and an understanding of training objectives. Real-time data tracks the trainee’s performance and flags gaps that require improvement.

“Serious Labs, United Rentals and the broader equipment rental industry share the goal of safe worksites and well-trained operators,” said Jim Colvin, CEO, Serious Labs. “We’re pleased to make our technology available to the North American industry as part of United Academy’s best-in-class training methodologies.”

Serious Labs, Point of Rental, Sullair Top 2018 Innovative Product Awards

Source: RER Mag (

RER announces its annual Innovative Product Award winners for 2018: The Gold Award goes to Serious Labs for its Ryze MEWP Virtual Reality Simulator; the Silver Award goes to Point of Rental Software for UnLockIt, an app that allows rental businesses to provide self-service rental, rental-on-demand, and after-hours parts pickup; and the Bronze Award goes to Sullair for its OFD 1550 Portable Oil Free Rotary Screw Air Compressor.

Now in its 17th year, the RER Innovative Product Awards honors innovative products in more than a dozen equipment categories, decided on by a panel of more than a dozen equipment rental industry participants. This year Serious Labs won the Gold Award after winning the Technology Enhancements category; Point of Rental won the Silver Award after winning the computer software category; and Sullair won the Bronze Award after taking the compressors/air tools category.

Other category winners are:

- Concrete-working equipment: Hilti’s TE2000-AVR demolition hammer;

- Earthmoving: Takeuchi’s - TL6R track loader

- Engines/Power Sourcing: POWR2 Hybrid Energy - Systems

- Generators/Welders: Lincoln Electric’s Vantage 549 welder

- Lifts: Haulotte’s HA 61 Le Pro

- Light Towers: Allmand Brothers’ Nite-Lite E-Series

- Material Handling Equipment: Gehl’s Mark74 Series 74-hp telescopic handler

- Miscellaneous: Hilti’s DD-WMS-100 Water Management System

- Power Tools: Stihl’s TS 440 Cutquik saw.

The three top winners are profiled in the December edition of RER magazine, and will be presented in greater depth in an upcoming issue of RER Reports. The category winners will be profiled in an upcoming edition of RER magazine as well as RER Reports.

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